16.3.10

BMW


Title: Joy Drives Champions
Type: Press ad
Client: BMW Asia
Agency: Publicis Singapore
Illustrator: kuanth
Date: 2010



Title: BMW 7 Series Privileges Programme Plus: 7P+
Type: DM
Client: PML
Agency: Publicis Singapore
Date: 2010


Title: 365 Days of Joy
Type: Calendar
Client: PML
Agency: Publicis Singapore
Date: 2009


Title: Spreading the Joy Around
BMW Group Asia organised ‘The Story of Joy’ event in September to raise money for the Straits Times School Pocket Money Fund, a charity for children from low-income families. 3-D blocks were placed outside Wisma Atria on Orchard Road and members of the public were encouraged to sign the blocks and share what brings them joy. For every statement of joy collected, BMW Group Asia pledged S$1 to the Straits Times School Pocket Money Fund. The event was a resounding success and a total of S$10,000 was collected for the charity.
Type: Event
Client: BMW Asia
Agency: Publicis Singapore
Date: 2009